GROUP NEWS
Three advantages need to be understood before the advertisement for the bus shelter is launched
Release date : 01 Mar 2023

In the past two years, the degree of fragmentation of information has deepened, and people have paid less and less attention to advertising. In such a communication environment, outdoor media that occupy the living space of consumers has become the preferred choice of advertisers, and the advertisement of bus shelters is the best among them. Today, let's talk with the bus shelter manufacturer about the three advantages that can't be ignored in bus shelter advertising!

1. Scale

Bus shelters are advertising service facilities adapted to urban development. In short, the larger the city, the more number and distribution of bus shelters. The advantages of large quantity and wide distribution are also very obvious: on the one hand, it can quickly reach the target consumer groups and seize marketing opportunities; On the other hand, it can create the momentum of communication and quickly open the market.

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2. Location

In the past two years, the concept of life-circle media has prevailed. Its core is to describe the life track of target consumers, put advertisements in their necessary places, and realize the compulsory arrival of advertisements. The bus shelter media is a typical life circle media, which is on the way of all consumers. Whether the target consumers are young, middle-aged, or elderly, whether they are male or female, they will not and cannot ignore the bus shelter media when reporting and disseminating. The media of bus shelters occupy the core traffic arteries of the city. At the same time, it is also a necessary facility for various functional areas (residential areas, commercial areas, etc.) in the city. The more people flow into the area, the more bus shelters, and the better the advertising effect of the bus shelters.

3. Favorability

If you rank the popularity of outdoor advertisements, the advertisements of bus shelters must be very good. For consumers, bus shelter media is not only advertising media, but also an indispensable public service facility in life. Consumers have a natural liking and trust for it. In addition, the average waiting time of consumers often exceeds 2 minutes. During this period, the advertising information of the bus shelter will help consumers spend a boring time without causing consumers resistance and boredom.

The above is the answer of the intelligent bus shelter manufacturer to this question. If you have other questions or needs, you can contact us.