Project Overview

YEROO delivered a comprehensive digital signage solution for a leading Brazilian media company, targeting high-foot-traffic commercial zones in São Paulo and Rio de Janeiro. The client needed a multi-product integration to cover diverse scenarios: outdoor highway advertising, mall indoor promotions, and street-side wayfinding. The goal was to create a seamless advertising network that adapts to Brazil’s high temperatures (up to 40℃) and high-humidity coastal regions.

Product Features

The integrated solution includes three core products, all engineered for Brazilian conditions:

-  Outdoor LED Unipoles : 5×10m high-brightness (7,500 nits) displays for highways, with anti-UV coating and IP65 protection against rain and dust.

-  Indoor LCD Advertising Kiosks : 55-inch touchscreen displays for malls, featuring anti-glare panels, responsive touch interaction, and energy-efficient operation.

-  LED Light Boxes : Wall-mounted and freestanding models for street-side use, with shatterproof acrylic panels, LED backlighting, and quick ad replacement.

All products share a centralized content management system, enabling the client to update ads across the network in real time.

Key Technical Specifications

- LED Unipole: P16 pixel pitch, 7,500 nits, IP65, -10℃ to 40℃ operating temp

- LCD Kiosk: 55-inch FHD display, 10-point touch, 4,000 nits, Android 11 system

- LED Light Box: 1.2×2.4m size, 5,000 nits, IP65, energy-saving LED modules

- Content Management: Cloud-based platform with remote update and scheduling

Applications

The multi-product network covers Brazilian commercial ecosystems:

- Highway LED unipoles for national brand campaigns

- Mall LCD kiosks for retail promotions and interactive wayfinding

- Street-side LED light boxes for local business advertising and public info

Customization & Design

YEROO’s customization focused on Brazilian market needs:

- Portuguese language support for all digital displays

- Branded frame designs for mall clients (custom colors and logos)

- High-temperature optimization (enhanced cooling systems for LED unipoles)

The project helped the client increase ad inventory by 50% and attract premium brands like Coca-Cola and Nike, with a 38% higher engagement rate compared to their previous single-product setup.