Project Overview

YEROO recently completed a large-scale LED unipole project for a leading outdoor media company in South Africa. The client sought a high-performance outdoor advertising solution to target high-traffic highways and urban commercial districts, requiring exceptional visibility under intense sunlight, resistance to extreme heat (up to 45℃), and long-term durability against dust and occasional strong winds. The goal was to maximize brand exposure for their clients while ensuring minimal maintenance in harsh African outdoor conditions.

Product Features

The LED unipoles deployed in this project are engineered for South Africa's challenging climate and high-visibility needs:

- Structural Durability: Constructed with hot-dip galvanized steel frames and anti-UV powder coating, ensuring corrosion resistance and protection against sun damage.

- Optimal Visibility: Equipped with 7,000-nit high-brightness LED chips, the displays remain vivid even in direct sunlight, with high contrast ratios for clear content readability at long distances.

- Weather Resistance: IP65 waterproof and dustproof rating, designed to withstand extreme temperatures (-5℃ to 45℃) and sudden dust storms.

- Flexible Sizing: Customized sizes (4×8m and 5×10m) to fit different locations—highway units for long-distance viewing and urban units for pedestrian and vehicle traffic.

Key Technical Specifications

- LED Chip: High-efficiency Samsung/Cree chips with 50,000-hour lifespan

- Brightness: 7,000 nits (auto-dimming function to save energy)

- Protection Rating: IP65

- Operating Temperature: -5℃ to 45℃

- Content Update: Remote cloud management for real-time ad updates

- Wind Resistance: 12-level

Applications

This LED unipole solution is widely used across South Africa’s key locations:

- Highway billboard advertising for automotive, FMCG, and travel brands

- Urban commercial district promotions for retail chains and local businesses

- Transit hub advertising near airports and train stations

Customization & Design

YEROO’s engineering team provided full customization to meet the client’s specific needs:

- Tailored frame colors to align with local urban aesthetics (dark gray and black to reduce glare)

- Customized pixel pitch (P16 for highways, P10 for urban areas) based on viewing distance

- Integration with the client’s existing content management system for seamless operation

The project successfully balanced durability, visibility, and operational efficiency, helping the client attract premium brands and achieve a 35% increase in ad booking rates.