This project features a large‑size outdoor full‑color LED digital billboard deployed at a core traffic roundabout in a Chinese downtown area. Positioned at a high‑visibility intersection with heavy vehicle and pedestrian flow, the display serves dual purposes: commercial advertising broadcasting and urban landscape beautification, delivering striking visual effects both day and night.

Local Project Challenges

1. Complex urban road environment: The site sits on a busy city roundabout, requiring robust steel structure that resists strong wind load, to guarantee long‑term safe operation.

2. Harsh outdoor working conditions: The LED screen must cope with high summer temperatures, heavy rain, dust, and wide temperature swings, demanding high‑level water‑proof and dust‑proof performance.

3. High‑visibility requirement: Strong sunlight during daytime calls for high screen brightness to keep content clearly readable; night‑time performance needs soft yet vivid output for night‑view city aesthetics.

4. Stable long‑run operation: For public urban facilities, low failure rate and easy maintenance are essential.

Customized Solution

LED Display Core Specifications

- Pixel Pitch: P6 outdoor full‑color LED module

- Brightness: 5500‑6500 nits, auto brightness adjustment sensor built‑in. Brightness automatically reduces at night to avoid light pollution, and ramps up under direct sunlight for excellent readability.

- Protection Grade: IP65 front & rear cabinet, fully waterproof, dust‑proof, adapts to all‑weather outdoor conditions.

- Refresh Rate: 3840Hz high refresh rate, no flicker for camera shooting, perfect for traffic‑road photography and live‑stream scenarios.

- Working Temperature: -30℃ ~ +65℃, supports stable operation across China’s diverse climate zones.

- Cabinet material: Die‑cast aluminum cabinet, lightweight, fast modular installation, convenient for on‑site repair and module replacement.

Steel Support Structure

Heavy‑duty hot‑dip galvanized steel support frame, anti‑corrosion treatment, 10‑year paint warranty, wind‑resistance capacity up to level‑12 typhoon, meets Chinese municipal outdoor advertising engineering standards.

System & Function

Equipped with intelligent remote control system. Operators can update advertisement content, schedule playback, monitor screen running status remotely, no need for frequent on‑site visits. Built‑in over‑heat, over‑voltage protection extends screen service life.

Project Implementation Process

1. Site survey & structural calculation: Our engineering team surveyed the roundabout location, completed wind‑load and foundation calculation to confirm structural safety.

2. Custom production: LED screen cabinets and steel support structure are manufactured in‑house, strictly inspected before shipment.

3. On‑site construction: Modular components were delivered to site; completed foundation pouring, steel frame erection, LED cabinet assembly, power and control system commissioning.

4. Final acceptance: Brightness, display performance, safety performance were fully tested and handed over to client.

Project Value & Benefits

✅ High‑impact advertising effect: Located at a high‑traffic urban roundabout, the high‑brightness full‑color LED billboard catches eyes of massive passing drivers and pedestrians, greatly improving advertisement exposure efficiency.

✅ City night‑view landmark: At night, the brilliant screen integrates with city street lighting, upgrading the urban landscape.

✅ Low maintenance cost: Modular design allows single‑module replacement instead of whole‑screen change, cutting later‑stage maintenance expense.

✅ Smart content management: Remote content update enables fast switching of commercial ads, public‑service notices and city promotional videos.

YEROO with 26‑year experience in outdoor advertising facility manufacturing, we hold ISO, CE, RoHS certificates. We provide one‑stop services covering project site assessment, design, production, structural manufacturing, installation guidance and after‑sales support for domestic and overseas advertising projects.