Outdoor advertising player has become a common smart commercial display equipment in urban areas, especially in commercial areas. It is a facility that realizes advertisements or information displayed by multimedia terminals through network information transmission. Its appearance is for urban commercial information and public welfare information. The spread of provides a new way of display. Therefore, it is deeply loved by the general public, merchants and major institutions. So do you know the characteristics of outdoor advertising players?
1. Digitalization of skills: It is undeniable that every technical transformation will promote the leaping of social productivity, and the media industry's reliance on skills is even more obvious. The digital technology used in digital mobile TV has high technology content and strong technical innovation. The original CRT display is gradually being replaced by lighter and thinner liquid crystal displays. Outdoor advertising players have become the trend of radio and television in the future.
2. A wide audience of outdoor advertising players: The huge crowd is the biggest advantage of outdoor advertising players. This feature makes outdoor advertising players have a large living space without worrying about being squeezed by traditional TV. The tentacles of the outdoor advertising player system can be extended to urban buses, subways, taxis and even railway trains.
3. Real-time communication: Traditional TV must sit in a fixed place to watch. This is a kind of luxury for the people who run around for homework. The appearance of outdoor LCD advertising players allows mobile people to watch anytime and anywhere, and obtain more updated information, which greatly meets the information needs of people in the fast-paced society, and also enriches the cultural life of citizens.
4. Exclusive communication: In traditional TV communication, the audience is relatively proactive. When the TV program is switched to an advertisement, the public is more willing to replace channels and avoid "ad bombardment" one-sidedly, which weakens the communication of advertising information to a certain extent The role of. The audience can choose when to watch, what to watch, and change channels at any time, which is not very interesting for advertising. The special media communication of outdoor LCD advertising player, because of its uniqueness and compulsiveness, makes "exclusive" a major advantage.
5. Internal simplicity: The LCD advertising information release system is prepared and manufactured by the business and businessmen. The audience does not need to add personal investment and consumption costs, but only pays for the "attention" resources, which is easy for the public to bear. In response to this point, the widespread of outdoor advertising is entirely a profitable and socially beneficial operation.
6. Maximize the use of information: How to make the existing information serve the largest number of people and generate the greatest economic and social benefits has always been a problem that media people pay attention to and consider. The use of information by traditional TV media is far from playing its due value. On the contrary, the emergence of new outdoor advertising players can maximize the use of information and maximize its value.
The above content is an introduction to the major features of outdoor advertising players. The placement of outdoor advertising players provides a more priority promotion method for urban information dissemination and urban commercial promotion. It is for the improvement of smart city construction and urban commercial development. , Contribute to information dissemination. In the future, the application of outdoor advertising players will gradually increase, and more outdoor advertising players will be deployed throughout the city, which will play a huge role in the dissemination of urban information. The road of development continues, let us wait and see.