Outdoor advertising player has the advantages of audio and video playback, unlimited advertising content, and greater visual impact than static advertising. Entering the information age, outdoor advertising players, as a new information dissemination platform, shine in the multimedia field, and are widely used in high-end buildings, hotels, shopping malls, chain stores, banks, hospitals, airports, subways, buses and other public places . So how to place the outdoor advertising player to maximize its effect?
1. Place near the crowd
Placing the intelligent interactive outdoor advertising player in a place with a lot of people can achieve its maximum use. Generally speaking, it is better to place it near the entrance than near the exit, because consumers still have a sense of freshness when they first enter a retail store. When outdoor advertising players are spread over a larger area, such as a retail store, the machines should be placed on popular paths along the route so that people can find them more easily. Because people don't like to wait, especially when they are shopping, a sufficient number of advertising players should be placed in branches to ensure that they can serve consumers more quickly.
2. Place multiple outdoor advertising players in multiple locations
The location is good, but when the number of machines is too few, the publicity effect of the outdoor advertising player cannot be maximized, including the long wait, which will lead to reduced sales and consumer dissatisfaction. The best deployment plan is to provide enough digital signage outdoor advertising players to ensure good coverage in various places, even if one machine is under maintenance, it will not affect the normal operation of other areas. After using a large number of devices, sales have increased significantly, and consumers feel very happy in shopping.
3. continuous advertising to let consumers know
When a company provides a continuous product advertising information through the outdoor advertising player display device, the result will make people willing to spend more time or even money to learn more about the product and service. When the outdoor LCD advertising player is built on the basis of human psychological understanding, it can bring huge benefits to most companies.
The above content is an introduction to how to place an outdoor advertising player to maximize its effect. With its novel form of communication, the outdoor advertising player has become the main component of professional promotion, subdividing the application scope and purpose of the outdoor advertising player It is not difficult to find that outdoor advertising players have gradually affected every aspect of everyone’s daily life.