Outdoor advertising displays are media that are juxtaposed with film, television, and radio. They have their distinctive characteristics. Compared with other media, it has an absolute advantage in "time" - the release is continuous and stable, unlike TV and radio, but it is at a disadvantage in "space" - limited by regional vision, visual range It’s so big, it’s visible, it’s not visible, and there’s no way to see it. (Of course, networked media such as bus shelters and buses have made considerable compensation for this shortcoming). A clear understanding of the advantages and limitations of outdoor advertising helps us analyze the role of outdoor advertising.
The role of outdoor advertising displays is to establish a brand image, followed by the release of product information. The characteristics of outdoor LCD advertising machines are mainly reflected in the following aspects:
(1) Visually powerful impact
An outdoor advertising display set up in a prime location, or a shelter that meets everywhere, is a must for any company that wants to build a lasting brand image. Many well-known outdoor advertising displays, because of its long-lasting and outstanding, have become famous landmarks in a certain area.
(2) 24 hours a day, 7 days a week
The outdoor advertising display is a permanent, all-weather release that stands 24 hours a day, 7 days a week, and has the best time to travel.
(3) Long-lasting information impact
Outdoor advertising displays can mobilize a variety of live expressions to create a comprehensive, rich sensory stimulus. Images, sentences, three-dimensional objects, dynamic sound effects, the environment, etc., can be ingeniously integrated, and can not be forgotten for a long time.